By unveiling his belated climate change measures on YouTube, John Howard is obviously trying to target youth culture (i.e. people under 55!) .
.
.
You do have to wonder at this venture into new media - this audience is unlikely to be impressed by the image and probably more interested in the multitude of parodies already there. More significantly, this medium is empowering individuals who are able to assess wider evidence and construct a critical commentary. An ABC Lateline interview during Al Gore's visit last to Australia less than a year ago, paints another picture of Howard's climate change credentials.
..
Labor was obviously waiting to ambush the announcement by releasing a television ad on the same day featuring a bedridden Howard complete with Menzies eyebrows and bedside photo of Bush. TV news appeared more interested in the use of media than on the substance of the issue.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment